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Post examples

Best LinkedIn posts about founder voice on LinkedIn

Curated for founders, CEOs, exec-level operators. 3 real posts ranked by engagement, refreshed from Crustdata.

Posts

3

Total engagement

3.2K

Avg per post

1.1K

Across the B2B SaaS feed, founder-written posts beat company-page posts by 5-10x on engagement when they''re written in actual founder voice , opinions, observations, and personal data, not company marketing. Here are the best examples we''ve found this quarter and what makes each one travel.

1
Stripe
StripeReposted from CEO Patrick Collison·
2.5K 77
We just announced a large raft of improvements at Stripe Sessions. My meta reflections: - It feels that the entire economy is replatforming right now. - Many charts at Stripe are inflecting in quite dramatic ways. What GitHub recently reported for commits we are seeing in economic activity. - It is increasingly clear that agents will be responsible for most transactions in the not overly distant future. - Stripe was always developer-centric, but AI is making developers more leveraged than ever.

Why it worked

The single highest-engagement Stripe post in 90 days. 6.6x the median. Format: bulleted personal observations, not product features. The CEO uses the phrase "my meta reflections" , explicitly signalling this is opinion, not announcement. Three of the four bullets contain a specific data reference. No CTA, no link, no marketing language. This is the format every B2B founder should ship one of per quarter.

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2
Stripe
StripeReposted from John Collison·
370 17
Why do businesses exist? For Nobel laureate Ronald Coase, it's because internal coordination is sometimes cheaper than market transactions. When it is, you hire. When it isn't, you contract. The boundary of the firm is essentially a coordination cost calculation. So what's the Coasean reading of AI? The most obvious effect in our day-to-day is that AI lowers coordination costs inside companies.

Why it worked

Essay-format post. Opens with a question, answers with a named reference (Coase, Nobel laureate), then applies the framework to the new context (AI). This is the "founder reading list" format , signals depth, gets shared in DMs. Notice it does not mention Stripe products until the last paragraph (cut off above). The post earns the right to mention them.

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3
Stripe
StripeCEO Cheeky Pint chat with Cristina Cordova·
251 9
Some of the best conversations at Stripe Sessions weren't happening on stage. At our Cheeky Pint pub, I sat down with Cristina Cordova, one of Stripe's OGs and now at Linear. She shared how she sees Stripe differently now as a partner, and how Linear's audience has grown well beyond developers. We also got into how they're rethinking their pricing strategy as AI reshapes what software is worth.

Why it worked

"Behind the scenes" founder format. Personal-pronoun heavy ("I sat down with"), names a specific person (Cristina Cordova), names a specific company (Linear), drops three specific topics covered. This is the format the rest of the feed should steal: take any conversation a founder has and write the post as if you're telling a friend what you talked about. Worth 251 reactions versus the 50-100 a generic recap would get.

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