12 hooks · for Founders raising or just-raised, head of communications
LinkedIn post ideas for a funding announcement
Most funding announcements get 40 likes and zero inbound. The twelve below convert because each one frames the round as proof of a specific strategy, not just a number. Steal the format that matches yours.
- 1
Hook template
We raised [$X]. Here is the one decision that made it possible.
Worked example
We raised $14M Series A. Here is the one decision that made it possible: we said no to our biggest customer in Q2.
Why it works
Frames the round as the consequence of a hard choice. Sets up a story body.
- 2
Hook template
[$X] from [investor]. We almost didn't pitch them.
Worked example
$8M Series A from Founders Fund. We almost didn't pitch them.
Why it works
Sets up a why-not story. Reads as a memoir, not a press release.
- 3
Hook template
We didn't need to raise. We did it for one reason.
Worked example
We didn't need to raise. We did it for one reason: distribution in 3 markets where speed matters more than capital efficiency.
Why it works
Pre-empts the 'why now' question. Builds the founder's story.
- 4
Hook template
Three things changed in the last 90 days that made us raise.
Worked example
Three things changed in the last 90 days that made us raise this round.
Why it works
Specific recency. Sets up a bullet list of actual catalysts.
- 5
Hook template
The pitch deck we used. The bad first version and the good final version.
Worked example
The pitch deck we used. The bad first version (8 minutes) and the good final version (4 minutes).
Why it works
Promises a practical takeaway. Generates saves and shares from other founders raising.
- 6
Hook template
We are hiring for [N] roles with this round. Here is what each one will own in 12 months.
Worked example
We are hiring for 6 roles with this round. Here is what each one will own in 12 months.
Why it works
Combines funding news with hiring inbound. Doubles the post utility.
- 7
Hook template
Our previous [round] was [date]. Here is what we did with it.
Worked example
Our previous seed was Feb 2024. Here is what we did with it.
Why it works
Receipts before celebration. Builds trust before asking for attention.
- 8
Hook template
The investor I learned the most from is leading this round. Here is what they taught me before they led.
Worked example
The investor I learned the most from is leading this round. Here is what they taught me before they led.
Why it works
Centers the relationship, not the check. Sets up a memorable founder story.
- 9
Hook template
We turned down [larger amount] to take [smaller amount]. Here is why.
Worked example
We turned down $20M to take $12M. Here is why.
Why it works
Counter-intuitive choice. Reads as discipline. Generates respect from the founder community.
- 10
Hook template
Here is everything our customers asked us to do that this round lets us do.
Worked example
Here is everything our customers asked us to do that this round lets us do: 11 specific features and 2 new markets.
Why it works
Frames funding as customer-driven. Highest-trust possible narrative for B2B SaaS.
- 11
Hook template
We're raising. Here is the bar we set for ourselves with this money.
Worked example
We're raising $20M. Here is the bar we set for ourselves with this money: $1 of ARR in 18 months for every $5 raised.
Why it works
Sets the team's own accountability publicly. Generates engaged comments and benchmarks for other founders.
- 12
Hook template
Three years from now this post will look [smart/wrong]. Here is the bet.
Worked example
Three years from now this post will look smart or wrong. Here is the bet.
Why it works
Time-stamp framing. Invites the reader to come back later. Memorable as a narrative device.
Other scenarios