12 hooks · for B2B SaaS founders, talent leads, hiring managers
LinkedIn post ideas for a hiring announcement
Hiring posts that go 'We are hiring a [role]!' get 30 impressions and 2 applicants. The twelve below get 300+ and qualified pipeline. The pattern: each one tells a story about the role before naming the title.
- 1
Hook template
The person we're hiring for [role] will do one specific thing in their first 30 days.
Worked example
The person we're hiring for our first Head of Growth will run one experiment per week from day one.
Why it works
Specific first-30-days frame. Tells candidates exactly what the job is. Self-selects high-agency people.
- 2
Hook template
If you've ever wanted to [specific career outcome], read this.
Worked example
If you've ever wanted to be the only marketer at a profitable Series A and own the whole funnel, read this.
Why it works
Hyper-specific dream-job framing. Candidates who fit feel called out. Everyone else scrolls.
- 3
Hook template
We're looking for someone who has done X exactly once before. Here is why exactly once.
Worked example
We're looking for someone who has built a developer marketing function from zero exactly once before.
Why it works
Counter to 'years of experience' framing. Signals taste. The 'why exactly once' sets up the body.
- 4
Hook template
Here is the question we'll ask in the final round. If you have a good answer, apply.
Worked example
Here is the question we'll ask in the final round: 'Walk me through a time you sold a product nobody had heard of.' If you have a good answer, apply.
Why it works
Inverts the application. The question itself filters. Removes friction for the right person.
- 5
Hook template
We tried to hire for this role for [time]. The market did not have it. Here is what we are doing instead.
Worked example
We tried to hire for this role for 4 months. The market did not have it. Here is what we are doing instead.
Why it works
Honesty about the market. Reframes the role. Often generates the right candidate via inbound.
- 6
Hook template
Our last [role] hire stayed [duration]. Here is what we learned and what we are doing differently.
Worked example
Our last sales hire stayed 18 months. Here is what we learned and what we are doing differently in this search.
Why it works
Vulnerability about retention. Builds trust with the candidate pool.
- 7
Hook template
If you've never [done X], you might be exactly who we need.
Worked example
If you've never run a B2B SaaS marketing team but you've sold a category, you might be exactly who we need.
Why it works
Opens the door to non-traditional backgrounds. Counter-signals against the standard hiring funnel.
- 8
Hook template
Three things we want this person to break in their first 90 days.
Worked example
Three things we want this person to break in their first 90 days: the funnel, the lead-scoring model, and my Friday afternoon.
Why it works
'Break' implies trust. The third item is the joke that makes it human.
- 9
Hook template
[Number] applications came in for the last role we posted. We hired the [N]th one. Here is what they did differently.
Worked example
127 applications came in for our last AE role. We hired the 89th one. Here is what they did differently.
Why it works
Specific number teaches applicants what to do. Reverse-engineered hiring signal.
- 10
Hook template
Salary band first. [Range]. Now here is what the job is.
Worked example
Salary band first. $180K-$240K plus equity. Now here is what the job is.
Why it works
Inverts the standard withhold-the-salary pattern. Builds trust. Most candidates filter on this first anyway.
- 11
Hook template
We are hiring for this role because we [missed/failed at X]. The new person fixes it.
Worked example
We are hiring for this role because we mis-prioritized brand for 6 months. The new person fixes it.
Why it works
Owning the gap. Frames the role as a real problem, not a vague growth need.
- 12
Hook template
Best application we've ever received was [N] lines. Here is the template.
Worked example
Best application we've ever received was 7 lines. Here is the template.
Why it works
Lowers application friction. Implies the team reads applications closely. Generates inbound.
Other scenarios